Panasonic Electronic Shelf Labels
What is an ESL
Electronic Shelf Label (ESL) is an electronic tag for labelling products.
Its a modern and technically advanced method to identify ,classify and organise products placed on the racks in a store. Its user friendly and helps in recognizing and learning about the product easily.
Electronic Shelf Label (ESL)
Panasonic ESL’s unique technology ensures secure data transfer via an encrypted radio connection on the touch of a button. It allows retailers to alter prices on a real-time basis, monitor product information, showcase promotional discounts, reduce pricing errors, respond to their customer traffic patterns and reduce wastage through seamless promotional pricing changes for perishable goods.
Electronic Shelf Label (ESL) for Supermarkets
Key benefits of the Panasonic ESL solution
• Low power consumption
• Readability under all store lighting conditions
• Offers wide viewing angles for the customers to see the display
• Support retailors to offer in-store promotional pricing that matches their on-line channels
• Environment friendly approach – replaces repetitive paper usage
With this association, Panasonic is launching an all-new Electronic Shelf Labelling (ESL) solution to support retailers to improve operational efficiency and customer experience over traditional paper-based price labels.
ESL’s technology will ensure secure data transfer via an encrypted radio connection on the touch of a button. It allows retailers to alter prices on a real-time basis, monitor product information, showcase promotional discounts, reduce pricing errors, respond to their customer traffic patterns and reduce wastage through seamless promotional pricing changes for perishable goods, the company said.
